Adventure Joe is back with some new tricks up his sleeve. Your Vacation Gurus. Travel Agency, 1st Quarter 1 Campaign, Adventure Joe Sweepstakes, is all about cruising and just set sail. This fun and interactive campaign features an engaging direct mail piece and website where you will follow an adorable cartoon character named Adventure Joe to learn about the exciting world of cruising. One lucky participant will win a $500 voucher toward their next vacation!